Monday, November 10, 2014

Press Release : LACOSTE L!VE

See life from a new perspective with the new fragrance from LACOSTE L!VE  It embodies an irrepressible energy - blending edgy style and authenticity, and attracting creative spirits with new possibilities.

The addition of a fragrance to the LACOSTE L!VE universe was a natural step, but it had to embody the same creativity and uniqueness, helping one to see beyond the obvious.  Every component of LACOSTE L!VE is expertly blended, coming together as one dynamic scent, and also standing out individually.

The dynamic burst of lime hits you first. This zesty unexpected and energetic top note is bright and sharp, to awaken your senses.  Green leaves and aquatic notes are at the heart and brings vibrancy and freshness.  The flacon is edgy, strong and playful. The cube is a clean and modern shape with its minimalistic aesthetic and contemporary colours.The primary colours on the bottle provide a base for creative minds to visualise different possibilities. The six sides of the cube give the LACOSTE L!VE generation the opportunity to see things differently depending on the perspective. 
The campaign “New Fragrance, New perspective,” inspires you to step aside, step back, and see life from a different angle.  This has been challenged through anamorphosis art created by renowned graffiti artist, Zoer. Directed by H5, this twenty-second clip features two young guys (including Zoer) energetically painting, colouring and taping the walls of a white loft. When their work is done, the camera pans to show a new perspective of the room, and the surprise result of their art is that the seemingly random elements assemble to recreate a 3D LACOSTE L!VE flacon.


The Flacon
Edgy, strong and playful.
The creative inspiration is everywhere in this fragrance; in the juice, but the flacon as well.

Edgy.This cube is a clean and modern shape. With its minimalistic aesthetic and contemporary colours, this unexpected object offers a smart and edgy container for thedynamic juice within. The primary colours on the bottle provide a base for creative minds to build upon as they visualise all the possibilities. From any perspective you look at it, the flacon’s lines are, above all, LACOSTE L!VE in style and design.

Strong. The unexpected and bold design of this flacon, with a subtle play of materials draws a unique and instantly recognizable envelope for this fragrance. Once you see it, you won’t forget it.


Playful. The six sides of the cube give the LACOSTE L!VE generation the opportunity to see things differently depending on the perspective. It pushes people to go and see beyond the obvious, to be surprised and energized, exactly as the fragrance does.

Line-up
LACOSTE L!VE Eau de Toilette 100ml            RM268
LACOSTE L!VE Eau de Toilette 40ml              RM161
LACOSTE L!VE Deo Stick 75ml                      RM84
LACOSTE L!VE Shower Gel 150ml                 RM84

Available at leading department stores and perfumeries from Nov 2014.

No comments:

Post a Comment

Related Posts Plugin for WordPress, Blogger...