KLSCM 2025 is Back!

 KLSCM inks partnership renewal with Standard Chartered

Announces new Gold Sponsors, finish point and race categories

                       

KUALA LUMPUR (16 April 2025) – The Kuala Lumpur Standard Chartered Marathon (KLSCM) is set to return to the Kuala Lumpur city centre for its 17th edition on 4 and 5 October 2025. Runners taking part in this year’s races can expect exciting changes and developments.

 

Earlier today, Dirigo Events, the owner and organiser of the KLSCM, announced that Standard Chartered Malaysia has renewed its title sponsorship of the country’s premier distance running event for four more years. The partnership will extend into 2028.

 

It was also revealed that global sports brand ASICS and Pantai Hospital Kuala Lumpur (PHKL) have signed on as Gold sponsors with naming rights to the Half Marathon and 10km respectively. The Half Marathon will now be known as the ASICS Half Marathon, while the 10km race will be called the Pantai KL 10km. ASICS is also the official footwear and apparel partner for the KLSCM.

 

Rainer Biemans, the Director of Dirigo Events and Project Director of the KLSCM, divulged the news along with several other much anticipated updates at a press conference held at Stadium Merdeka this morning. Also present at the event were Mak Joon Nien, CEO of Standard Chartered Malaysia; Erica Lam, CEO of Pantai Hospital Kuala Lumpur and Regional Chief Executive Officer (Central), IHH Healthcare Malaysia and Boon Tib Soom Nik, Country Manager, ASICS Malaysia.

 

Biemans disclosed that KLSCM 2025 will also be moving its start and finish points from its regular venue of Dataran Merdeka, as the area is undergoing significant upgrading and maintenance work in the second half of the year. This year’s race will now start within in the Kuala Lumpur city centre (actual venue to be announced soon) and finish at the iconic and historical Stadium Merdeka.

 

“We are delighted to be able to continue this synergistic partnership with Standard Chartered for another chapter. Our shared values and commitment along with the growth of running culture in the country has seen us connect with many running communities over the years and we look forward to taking Malaysia’s premier running event to even higher levels,” said Biemans.

 

“While we constantly encourage running as a way to stay healthy and fit, we feel that it offers so much more. Running is a transformative process on many levels that challenges runners to set and meet new goals. The KLSCM is one such platform for runners of all levels to push themselves to raise their individual bars, overcome limits and become the champions that they are,” he added.

 

“Standard Chartered is proud to extend our title sponsorship of KLSCM for another four years. As we celebrate our 150th anniversary in Malaysia this year, this renewed partnership reflects our enduring commitment to the Marathon’s success as well as the nation – underscoring our promise to be Here For Good. With Malaysia assuming the role of ASEAN Chair, 2025 presents an even greater opportunity to elevate Malaysia’s visibility in the region. The Marathon serves as a unifying platform to showcase our spirit of inclusivity and sustainability by bringing participants from all walks of life from across the globe through the universal language of sport.” said Mak.

 

Eligible Standard Chartered Priority Banking clients will enjoy a complimentary running slot when they deposit and invest with the Bank and stand a chance to win a trip to French Riviera.

 

This year’s event also sees the introduction of the Run Club Challenge and State Youth Challenge. The Run Club Challenge is a category specifically for running clubs in Malaysia where they may send teams of four runners to compete in the Full Marathon, ASICS Half Marathon and Pantai KL 10km. Participation in this inaugural race is by invite only where clubs must meet certain criteria.

 

For the State Youth Challenge, young Malaysian runners aged 15 to 24 years old will be able to represent a Malaysian state of their choice in the Full Marathon, ASICS Half Marathon and Pantai KL 10km – the prize money will go to the state athletics associations for their youth programmes.

 

KLSCM 2024 saw the running event reaching new milestones including a record number of participants (close to 42,000 runners), incorporating the Medic on the Run programme, and surpassing the RM1 million mark in funds raised for charity through the Run For A Reason (RFAR) programme.

 

The Medic on the Run programme which was introduced in 2024 to provide medical assistance on-the-go to runners immediately in case of any accidents or emergencies during the race will continue this year. It will see a team of medical professionals, which includes doctors, nurses and paramedics, running alongside the participants, equipped with portable AED machines and First Aid Packs.

 

As a race that race that chooses to make a difference, the KLSCM has always included a platform for runners to transform their every step into a powerful catalyst for change by raising funds for causes close to their hearts. At the heart of the event lies the RFAR charity

Initiative, which has played an important role in working with the running community in a collective effort to raise funds for deserving charities.

 

To date, the running community has contributed close to RM9 million in funds through this platform to help the charity partners make a positive difference in Malaysian society. The beneficiary charities for 2025 are Futuremakers by Standard Chartered, Hospis Malaysia, Kechara Soup Kitchen and Teach for Malaysia.

 

Registration for KLSCM 2025 opens tomorrow – priority registration will run from 17 to 21 April while the RFAR and the Corporate Challenge sign-ups will run from 17 April to 31 July. Priority registration is open to runners who have competed in at least eight previous editions, as well as faster runners who met the required finishing times in 2023 or 2024. Public registration opens on 22 April and closes on 31 July or when race slots sell out.

 

KLSCM is also continuing its sustainability journey and working on being a greener race. Ongoing efforts including reducing its carbon footprint and waste through the use of refillable bottles for water, as well as composting the enormous amounts of fruits like bananas, pears and apples given to runners, and creating awareness about the importance of recycling and waste reduction.

 

KLSCM 2025 will also see the return of official partners 100 Plus, Counterpain, High 5 Nutrition, Seiko and TudungPeople. The event is also supported by venue host Kuala Lumpur City Hall (DBKL), Malaysia Athletics, the Malaysian Ministry of Youth and Sports, Ministry of Tourism, Arts and Culture and the Kuala Lumpur Traffic Police.

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Congrats Allison as the 2025 Asics Female Brand Ambassador!

Allison Yee named as ASICS Malaysia’s Female Brand Ambassador for 2025

19 MARCH 2025, KUALA LUMPUR – ASICS Malaysia announced the appointment of Allison Yee, a celebrated Malaysian endurance athlete and influencer, as its newest brand ambassador. The partnership between ASICS Malaysia and Allison Yee represents the brand’s commitment in fostering a healthier and more active lifestyle in the female community.

Graduating with a degree in Food Science and Technology from University Putra Malaysia, Allison began her athletic journey with casual running in 2014. Over the years, she progressed into competitive endurance sports, making her mark in events like the 2019 SEA Games Duathlon, 2018 IRONMAN triathlon and 2024 Tokyo Marathon.

Beyond her success as an athlete, Allison has built a strong presence as a content creator, blending her passion for running in her early 20s. Her engaging content documenting her athletic progress has cultivated a loyal and growing fanbase. With her energetic approach, Allison has become a compelling voice for running and well-being in Malaysia, inspiring and empowering others to lead active lifestyles.

“I'm proud to be part of the ASICS family—a brand that's been with me since I laced up my first pair of GEL-KAYANO. My passion for running has only grown stronger over the years, and I love sharing that journey with my peers—whether it’s through training tips or just motivating them to keep striving. With ASICS by my side, I hope to inspire more people to embrace an active lifestyle and discover the essence of sports,” said Allison Yee, Brand Ambassador of ASICS Malaysia.

“We are delighted and honoured to welcome Allison Yee into the ASICS family, as the newly appointed ASICS Malaysia Brand Ambassador. Her passion, perseverance, and commitment to pursuing her dreams, as well as leading a healthy lifestyle are a great representation of the brand’s essence. We are confident that Allison will inspire more Malaysians, especially women, to embrace an active lifestyle, embodying the 'Sound Mind, Sound Body' philosophy,” shared Boon Tib Soom Nik, Country Manager of ASICS Malaysia. 

MoveHER: ASICS Women's Day Celebration

In celebration of International Women’s Day, ASICS Malaysia hosted the MoveHER event, dedicated to empowering women through fitness, wellness, and community. As part of the event, attendees participated in a Women in Sports sharing session and strength training workshop for running led by Ili Kamal and Allison Yee.

 

Attendees also enjoyed an exclusive preview of the latest ASICS Nagino™ collection, which will be available on asics.com and all ASICS stores starting from 20 March 2025 onwards.

 

Elevate your own fitness journey and join the OneASICS membership program for exclusive benefits and insights at https://www.asics.com/my/en-my/mk/oneasicsmy

 

To find out more about the NAGINO™ collection and the latest technologies,

please visit :

Website: ASICS.COM

Facebook: ASICS

Instagram: @asicsmalaysia  

 

#ASICSMY #ASICSNagino

#SoundMindSoundBody #MoveYourBodyMoveYourMind

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Brooks Hyperion Max 2 Unboxing and Review

Two years since the launch of the original Brooks Running Hyperion Max, one extra season of new colorway and a few thousands kilometers in them, the Hyperion Max 2 (HM2) has finally landed. For record, The Hyperion Max (HM) has been my rotation for those fast days and uptempo days. I have worn 3 pairs of these with each lasting over 1000km and only replaced because I did not want to embarrass my sponsor by wearing really worn out but still functional trainers. 

The Hyperion Max 2

Hello! It's been a while!

The HM2 was first viewed during the Sports paragon trade show in March 2024 post Chinese New Year and needless to say, a bunch of us has seen it and was excited with it. Brooks Running has finally introduced a nylon plated shoes that is meant as an everyday trainer - bonus, it is a legit uptempo shoe. 

The HM2 made it's debut at KLSCM 2024 when the official Pacers were provided with the hot-out-of-Kastam DiRaja clearance Hyperion Max 2. Goh Jin Jing, one of the prolific runner and pacer has shared this in his Thread account.

Not easy to be pacer!

The same Hyperion Max2 was also provided to PBIM 2024 pacers like my friend Sheryl here, and they received theirs ahead of the race. 

Blue colorway is limited!

Some of the Sports Paragon ambassadors received their pair as well, and me, unfortunately has to wait due to the sizing. But there is no FOMO there, as this allows me to observe, listen and learn what this new iteration has in store for me.

So, when Sports Paragon messaged me and said that they have one in US12... I was of course, excited and went to get them before it goes out of stock again.

And it has been a while since I update my blog with a shoe review, so here we go!

Men with big feet need big shoes

Hyperion Max 2 - Plated and Gusseted!

Quick Specs:

• Lightweight Responsive Uptempo Trainer
• 260grams for US9 size
• 6mm Drop Neutral Shoe
• 36mm-30mm Race Legal Stack
• DNA Flash V2 Nitrogen Infused Foam
• PEBAX SpeedVault Plate
• Responsive Racer Feel
• RapidRoll Fast Transition
• Excellent Stability
• Highly Breathable Engineered Upper Mesh
• Durable High Mileage Outsole
• Sustainable Recycled Materials
• RM799.00

The Brooks Hyperion Max 2 is a lightweight (260grams for US9), highly rockered (RapidRoll for quick toe off), nylon plated (PEBAX) performance trainer and can be used for both racing and training. It comes with Brooks full-length DNA FLASH V2 (nitrogen-infused EVA Version 2) cushioning that is both pillow-y and provide energy return, the ride is snappy, rolling, and quick. 

DNA Flash V2

With increased stack height  of 36-30 versus  34-26 on original HM, which was also notably lighter at 220grams, the increase of weight is understandable which include the full length PEBAX plate in the Hyperion Max 2. The 40grams differences is negligible in my opinion.

SpeedVault - PEBAX nylon plate present

Bonus is the drop on HM2 is now 6mm compared to the older model of 8mm. What this really meant is it can be considered as a near-minimalist trainer, providing a very neutral stance when standing stationery.

The top is a comfortable, sock-like fit which is 4-way stretch and fit is highly adaptable. True to size and I do have wide feet that still fit the D-width perfectly well. There wasn't any issue in the toebox as it allowed for my toes to splay out and yet provide a lot of comfort. No hot spot despite running sockless, which I do 95% of the time. Breathability is not an issue as I never felt hot running in them under the noon sun and hot tarmac for the past 10 runs. I've use it for both easy and hard runs.

Really comfy upper with many holes for breathability

The tongue is finally gusseted or stitched down on the side. Sock Like feel as I run sockless except during racing (more due to aesthetic and photo ops). This feature allows you to wear the shoe really fast instead of having to hold on the tongue when slipping your feet in - priceless feature for triathletes when they transition from bike to run.

Gusseted tongue

The laces that came with this shoe is flat and not stretchy, which help greatly in securing the shoe and lock it down on your feet. The same lace is seen across the Hyperion Elite 3 and above series and based on experience, no double-bunny loop required because the lace hardly come off once you give it a firm tie down. 

Notched flat lace

The heel lock was solid, no movement that may cause hot spot at the ankle/heel area, and it is also padded for comfort. This is despite the heel tongue that is constructed higher than usual. Those of you that may have less ability to dorsi-flex or plantar-flex your ankle may have to test and try it in store to see if it may give you problem when running. 

Take note of the heel tongue that is higher than usual

You may notice in the photo above, there is toe-guard to keep the shape and to protect against minor bumps on the front.

Padded heel collar that run around the ankle

Stick down insole and as thin as Hyperion Elite 4

The outsole is from green rubber aka recycled materials and significantly thicker than Hyperion Max.  Sustainability in mind, and it is generously thick at 5mm. Based on experience with past Brooks, this pair will easily surpass 1000km of mileage with no significant impact to the foam integrity.

Thick outsole covering more area vs version 1 particularly at heel area

Not obvious, but the side/lateral did overextend past the outsole - and it actually lend stability overall, much like the Guide To Stability (GTS) that typically runs around the heel portion

The Hyperion Max 2 is an Elite 4 minus Carbon Plate

Do not be fooled by the "narrow" heel

I could not help but feel the similarity between my Hyperion Elite 4 (HE4) and the Hyperion Max 2. Almost everything minus the obvious carbon plate on HE4.

They are similar, but they are different. Same-same, but different vibe. Here are my observations after using both shoes for well over 100km.

Yes

• Both shoes felt firm and grounded. You will feel the traditional racer shoes where you can feel the ground. Helpful as it allows you to gauge how much more you need to "push" on contact. 
• Both shoes are stacked an at race legal. Both are super stable. Stacked shoe and stability usually do not appear in the same sentence
• DNA Flash V2. Expect the same responsiveness and ride

No

• Carbon lattice in Elite 4 vs PEBAX nylon plate in HM2.
• Elite 4 is lighter, but not by much.



Pretty slick and wide toebox even for D

Lets Run There in Hyperion Max 2

Sufficient to provide a first review

I have clocked well over 100km over 18 runs using the Hyperion Max 2. Coming from Hyperion pedigree, I was looking out for if this second iteration felt much different than the OG. All in, the Hyperion Max 2 can be summed up as follow:

• Secure feel with lacing to be very spot on
• Socks-like inner and zero hotspot
• Heel cup perfect and I hardly noticed the thicker than usual padding vs Tempo
• Doesn't feel "tall
• Stable with minimal lateral (side to side) movement
• Cushioned comfort and yet eager to go thanks to RapidRoll

Front view

But how does it compare to the Ghost Max that I was using right before this? As data will help me verify better than "feel", this is Hyperion Max 2 showed itself up in numbers. I have also taken the liberty to compare it against another shoe; The Peak UP3.0 Version 2. A full carbon plated, double PEBAX race legal racing shoe. A mouthful and it is as enjoyable running and racing in it.

First off, the comparison between Ghost Max and Hyperion Max 2. The three metric I was looking for to show differences between a fully cushioned daily trainer and a uptempo/speedwork trainer. 

Ghost Max OG

If it often easy to tell "by feel". However, feel is subjective and differs between people. It would be easier to substantiate with data; and for that, i am comparing December 2024 where I used the Ghost Max vs January 2024 where the Hyperion Max 2 were in service.

Ghost Max Damon Brown - Retired January 3, 2025

Thanks to my Stryd pod where these numbers could be quantified, my running around the neighborhood which lends consistency with the data, with the only difference to be the shoe used.

Sharing 3 metric which I see useful. I left out CP and cadence as these two doesn't change much unless your running style changes. 

The 3-metrics are:

• Duty Factor: This refers to the proportion of time the foot is in contact with the ground during a stride, calculated by dividing ground contact time by stride time. An increase in duty factor indicates an increase in the ground time percentage, while a decrease indicates an increase in the airtime percentage.
• Leg Spring Stiffness or LSS: Higher LSS meant there is an increase in energy storage and rebound. Think of the legs as a spring, and in this case the shoe as the modifier
• Impact Loading Rate or ILR: Higher ILR equals to higher forces is applied rapidly on the foot, which meant your ground contact time will decrease as in this case, the shoe, shows it's responsiveness

As you can see above, between December (left) and January (right), the duty factor on Hyperion Max 2 decreases, which meant i had more "air time". It then corelates with the ILR, where higher ILR in January also meant shorter ground contact time. The Hyperion Max 2 also returned a slightly higher LSS.

I left out Vertical oscillation as there is minimal changes (5mm on average) which isn't as representative on some of the more graphical changes in comparison.

Dotted lines was December

But when I plotted both shoes/months on the Stryd Footpath, the Hyperion Max 2 showed my feet movement to be lifted higher than Ghost Max (about 5mm average on the VO chart). Bear in mind that there is minimal (0.04W/kg) increase in power between both shoes for the period of time (aka I wasn't pushing/running harder/faster to justify the changes). 

Average pace did not change

I rechecked my other metrics and the average pace over both months were similar (5:15) but the overall power has decreased (240W vs 229W) which meant I am using less energy for the runs using Hyperion Max 2.

Power decreases with no changes to average pace

Next, comparing the Peak UP3.0 Version 2, a double PEBAX full carbon plated race shoe with the Hyperion Max 2. I had a similar run which involved 7x1min repeats at CP and looked for a segment that is similar in terms of elevation and path on the same route. It seems that for less effort (17W down), I completed the distance further with HM2. While this is not conclusive but it is interesting to see how HM2 "saves" me a bit more effort over the same intervals

An approximate comparison between Peak UP3.0 v2 and HM2

Bear in mind as well the Peak UP3.0 is a 18-month-old shoes with about 200km in them (which meant it did lose some of the responsiveness already at the time of testing). But does it also mean that I need to out in an all-out effort for another test/experiment?

Conclusion

The Hyperion Max 2 is indeed a different shoe than its predecessor. Plated and higher stacked, lower drop with newer (Flash V2) foam technology, though heavier and taller due to the nylon plate, it indeed performs well as a daily trainer for both easy and uptempo run. 

With no breaking in required for me, sufficient cushioned foam, this model will allow for longer runs and racing as well - if you have choice of only one shoe and no rotation.

Pros

• Relatively light and responsive fast trainer, even for long runs or races
• You feel grounded at 6mm, yet you know the shoe will provide very good cushioning with the DNA Flash V2.
• RapidRoll aka rocker moves you forward fast
• Stable with upper that help reduce lateral movements, thanks to the nylon PEBAX plate as well.
• Great fit and lockdown, secure heel. super secure laces.
• No noticeable hot spot.
• Very secure road-grip feel. No indication of slippage under faster pace.
• Same price as OG Hyperion Max at RM799

Cons

• higher and stiffer heel tongue may bite into some feet if you run sockless like me
• Relatively light also meant it could be relatively heavy
• Firmer than expected, likely due to the plate neutralizing the plushier Flash V2

The Hyperion Max is available in all Sports Paragon and Brooks store in Malaysia. It retail for RM799.

Sign up at Sports Paragon Reward and collect 25% vouchers using EEVANOFF25 for your purchase in store while collecting loyalty points. You can collect Sports Paragon vouchers using SPEV02 for up to 55% discount on older models as well.

Both codes will work online at BrooksRunning.com.my and SportsParagon.com on selected (non new arrival or already on sales item). Apply code at Check Out!

Fun uptempo trainer!

Benefits of following me here...

As part of my sponsorship with Paragon Vests under the Team Sports Paragon, I have a few discount codes you can use to purchase your next Brooks shoes if you want. Older models at higher discount is available in www.sportsparagon.com website. Sizing can be a challenge, which explained the better discount. If you want newer and better sizing, head over to www.brooksrunning.com.my and score a few newer models.

I have the full codes and brands that support me since 2023. But if you are lazy to click, here they are...

Promo Code: SPEV02

URL: https://www.sportsparagon.com/

Footwear: 55%

Apparels: 50%

Sandals: 40%

Accessories: 50%

Promo Code: EEVANOFF25

URL: https://www.brooksrunning.com.my/

25% OFF of all items ( exclude sale items )

Promo Code: ZOOTEEVAN20

URL: https://www.zootsports.my/

20% OFF Zoot website Non promo items

10% OFF Zoot website Promotion items

Keep Showing Up

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Press Release : THE GEL-NIMBUS™ 27 RUNNING SHOE DELIVERS NEXT-LEVEL COMFORT

The GEL-NIMBUS™ 27 shoe offers a cloud-like running experience, combining plush cushioning witexcellent breathability for enhanced comfort that goes the distance.

15 JANUARY 2025, KUALA LUMPUR – ASICS is proud to introduce the GEL-NIMBUS™ 27 shoe, the latest evolution of our flagship neutral cushioned running shoe, designed to enhance comfort and performance for runners. With increased cushioning and a new upper material, the GEL-NIMBUS™ 27 shoe provides enhanced comfort for long, calming runs.

An extra 2mm of enhanced FF BLAST™ PLUS ECO cushioning, made from approximately 24% bio-based content, has been added underfoot - contributing to the shoe’s comfort without increasing its weight. This additional cushioning in the midsole improves softness and takes the shoe’s comfort levels to new heights.

Also new is the Engineered Jacquard Mesh Upper, a lightweight and breathable mesh material that replaces the knit upper of the previous model, ensuring your feet stay cool and comfortable throughout your runs.

The GEL-NIMBUS™ 27 shoe proudly leverages ASICS’ signature rearfoot PureGEL™ technology, a material that is lighter and approximately 65% softer than conventional GEL™ technology, providing even softer landings. The HYBRID ASICSGRIP™ outsole, a strategic combination of ASICSGRIP™ and AHARPLUS™ rubber, delivers exceptional traction, softness, and durability, ensuring that every stride is comfortable.

Laura Bolgen, Senior Manager of Global Product Line at ASICS said, “With the introduction of the GEL-NIMBUS™ 27 shoe, we've made significant advancements in comfort. This super comfortable shoe is designed to calm the runner's body and mind with cloud-like cushioning that goes the distance. Runners will experience an unprecedented level of comfort. I firmly believe that the GEL-NIMBUS™ 27 shoe offers our most comfortable run yet.”

Price retailing from RM 729, the GEL-NIMBUS™ 27 will be available from 24th January 2025 at ASICS stores and ASICS.COM

To find out more about the GEL-NIMBUS™ 27 shoe and the latest technologies, please visit

Website: ASICS.COM 

Facebook: ASICS 

Instagram: @asicsmalaysia

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Press Release: EXPERIENCE THE UNIQUE COMBINATION OF SPEED AND BOUNCE IN THE NEW NOVABLAST™ 5 RUNNING SHOE

 The NOVABLAST™ line gets a major update with a fast and fun model suitable for every type of runner

KUALA LUMPUR, 6 January 2025 - ASICS announced the launch of the latest model in its increasingly popular bounce category, the NOVABLAST™ 5 running shoe. The highly anticipated update to the NOVABLAST™ line delivers a uniquely energized and comfortable running experience through a combination of lightweight materials and ASICS’ new midsole material.

In line with the ASICS Design Philosophy, which ensures continuous improvements in each new product, the NOVABLAST™ 5 shoe introduces key updates to the midsole foam, upper and tongue tooling and overall design elements.

NEW MATERIAL INTRODUCTION

Initially introduced last year on the GLIDERIDE™ MAX shoe, the NOVABLAST™ 5 shoe will feature FF BLASTTM MAX foam cushioning, which helps increase the bounce properties by approximately 8.5% from the previous NOVABLAST™ model. Currently, the NOVABLAST™ 5 shoe is the only shoe in the ASICS product range that utilizes a complete FF BLAST™ MAX technology midsole.

The upper of the NOVABLAST™ 5 shoe has also been improved for comfort, now utilizing an Engineered Jacquard mesh that enhances breathability compared to the previous version's woven upper. Also taking inspiration from the SUPERBLAST™ footwear line, the tongue construction on the NOVABLAST™ 5 shoe mirrors the same gusseted wing construction to help create a secure lockdown and instill confidence during workouts.

DESIGN LANGUAGE

The NOVABLAST™ 5 shoe retains its signature geometric midsole appearance, a standout feature since the product’s inception five years ago. The design lines are intended to create an illusion of dimensional warp as the runner or walker moves through their stride.

“We approached the design and structure of the NOVABLAST™ 5 shoe in a way that would allow the FF BLAST™ MAX to show its full potential for the consumer,” said Yosuke Atarashi, Senior Designer of Footwear at ASICS and lead designer of the NOVABLAST™ 5 shoe. “Visually, we wanted the design to mimic the wearer’s dynamic experience and underfoot feeling as they run in this latest version of the NOVABLAST™ line.”

The midsole and outsole construction of the NOVABLAST™ 5 shoe incorporates enhancements that build on the energetic, bouncy, and comfortable ride of its predecessor. The inclusion of a pod-like groove in the forefoot improves springy sensation, enabling runners to feel propelled forward with each step.

Retailing at RM 599, the NOVABLAST™ 5 will be available at all ASICS stores and ASICS.com from 10 January 2025 onwards.

To find out more about the NOVABLAST™ 5 shoe and the latest technologies, please visit

Website: ASICS.COM 

Facebook: ASICS 

Instagram: @asicsmalaysia

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ASICS SUPPORTS NEXT-GENERATION ATHLETES IN MALAYSIA’S BADMINTON ARENA

Kuala Lumpur, 25 November 2024 – ASICS Malaysia reaffirmed its commitment to nurturing young athletes and fostering a thriving badminton culture by sponsoring two prestigious tournaments: the ASICS Badminton University Cup 2024 and the ASICS MASISWA Badminton Tournament 2024, both held at IOI Sports Centre, Putrajaya

 

The ASICS MASISWA Badminton Tournament, held from 19–21 November, brought together 145 players from 21 private universities, showcasing their skills across singles and doubles categories. This was followed by the ASICS Badminton University Cup, held from 22–24 November, featuring 20 teams representing 15 universities in a high-energy team event format.

 

Both tournaments provided a platform for emerging talents, many of whom are former state and national players, to compete at a high level while promoting ASICS’s core values of teamwork, sportsmanship, and mental and physical well-being. Winners across the categories were awarded cash prizes from a combined pool of RM10,900 and ASICS products, including premium footwear, symbolising ASICS’s support for their continued athletic journeys.

 

The MASISWA Badminton Tournament made a vibrant showcase of talent. In the mixed doubles Ryan Chang Zi Xuan/Sik Xiao Hui defeated Eskil Khaw Yong Siang/Elaine Ng Yee Mun in a nail-biting 21-14, 19-21, 22-20 finish. For the men’s singles, Sean Ngu Ze Xi claimed the title with a commanding 21-12, 21-7 win over Eng Ler Xian. Kasturi Radhakrishnan triumphed 21-19, 21-10 against Selina Loh Hor Yan, securing her win in the women’s singles. In the men’s doubles, Dylan Ooi Ding Sheng/Eskil Khaw Yong Xiang emerged victorious after a hard-fought match 20-22, 21-10, 21-16 against Leong Yik Hung/Tan Kai Shiuan, while Elaine Ng Yee Mun/Lim Qi Ling won a straight set 21-11, 21-18 against Sik Xiao Hui/Wong Kha Moon in the women’s doubles.

 

Whereas the ASICS Badminton University Cup concluded with a stellar performance by UCSI University, led by Ng Tze Chian, the younger brother of Malaysia’s men’s singles star Ng Tze Yong. Tze Chian teamed up with Sik Xiao Hui in the mixed doubles to secure the first point for UCSI with a decisive win over Tan Ming Yue and Lim Xin Yi, 21-16, 21-10. The victory was sealed in the men’s doubles, where Lim Yik Fong and Ryan Chang Zi Xuan overpowered Khoo Yong Jian and Teo Hong Kai, 21-17, 21-11, earning UCSI a 2-0 win against UTAR in the final. 

 

These tournaments exemplify ASICS’s smission to empower the next generation of Malaysian athletes by creating pathways to success while celebrating the nation’s badminton heritage. Participants also engaged with ASICS’s latest footwear innovations and promotions for OneASICS, the brand’s membership programme offering exclusive benefits.

Boon Tib Soon Nik, Country Manager of ASICS Malaysia, emphasised the brand’s mission, stating, “At ASICS, we believe in empowering the next generation of athletes by providing them with the platforms and tools to excel, both on and off the court. Badminton is an integral part of Malaysian culture, and we believe that supporting young talents through grassroots initiatives is essential to fostering the next generation of champions. They embody the spirit of ‘Sound Mind, Sound Body’, promoting a holistic and healthy lifestyle through sport.” 

 

Both badminton tournaments are poised for growth in the coming years, promising to unearth even more talent while inspiring the next generation of champions as ASICS strengthens its commitment to grassroots sports development in Malaysia.

 

To find out more about the ASICS, please visit

Website: ASICS.COM

Facebook: ASICS

Instagram: @asicsmalaysia  

 

 

#ASICSMY #SoundMindSoundBody #MoveYourMindwithASICS

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