Monday, March 09, 2015

Press Release : Hugo Woman and Hugo Man

AN INTRODUCTION TO FREJA BEHA ERICHSEN AND TO ADRIEN SAHORES

Together they are trailblazers, in charge of their own destinies and experiences;

self-assured, individual and full of original character.

MEET FREJA BEHA ERICHSEN


Known for her unique and captivating beauty, Freja Beha Erichsen has a femininity that carries a subtle boyish twist, much like the HUGO Woman fragrance.   With an edgy yet fresh spirit, she is frequently hailed as the ‘Queen of Cool’, a description first voiced by New York magazine. Today, Freja is one of today’s most celebrated female models, appearing in the world’s best campaigns and runway shows, including HUGO BOSS, and with Vogue citing her as one of its top models of the 2000s.

A Danish native now living in New York, Freja has a unique and original style, self-expressed in tattooed personal odes and words including ‘float’ and ‘serendipity is life’, and in her love of travel and music – Freja is also a talented musician who plays the drums, guitar and piano.

Freja’s life philosophy?  “Embrace life and not be afraid to do things outside of your comfort zone; just jump into things!”

MEET ADRIEN SAHORES
One of the top male models of the moment, Adrien Sahores is unmistakeably charismatic, cool and original, just like the HUGO Man fragrance.  With an infectious zest for life and spirit, he perfectly embodies the sentiment of the fragrance.

A Parisian, he is also fluent in English and Italian – Adrien lived in Italy for a number of years as a child.  He describes travel and the experiencing of life around the world as something that fascinates him and as one of the opportunities he relishes as a model.  In downtime, he cites football as a passion, even describing it, tongue in cheek, as his fall-back career.
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HUGO Woman
Your fragrance, your way

The new fragrance by HUGO

This spring HUGO introduces a new fragrance for women who live the HUGO attitude: passionate, bold and always at the forefront of a new, empowered generation that does things in its way and lives up to the motto ‘invent yourself’. 

The HUGO Woman
The HUGO Woman is a trailblazer, who leads rather than follows, with a passion for the extraordinary in everything she pursues.

Inventive to the core, her dynamism inspires those around her. Here is a woman who seizes life, embracing all it has to offer. Originality is everything; surprise all. She is a pioneer: unique in her character, in her style, and in the scent that spurs her to live life on her own terms. Others aspire to be her. She sets the mold.

Her perfume is the mark she makes on the world. She demands that it drives her curiosity and captures her imagination. For this most individual of individuals, this can only mean the HUGO Woman fragrance – a scented innovation that allows her to wear it her way.

The fragrance
HUGO Woman is a fruity, floral fragrance with an unconventional, boyish twist, combining unexpected naturals and pioneering molecules.

The scent creates a contrast of tones and sensations, fusing traditionally feminine and unexpected masculine notes to redefine the conventions of female fragrances to reflect HUGO’s minimalist glamour.

Top Notes
Ripe boysenberry and sparkling Italian mandarin are offset by the herbaceous mountain freshness of Himalayan red grass. The scent’s opening speaks of uplift, adventure and the lure of the fresh experience.

Middle Notes
Jasmine sambac and plush, darkly fruity black plum meet the enigmatic elegance of iris and the spicy, smoky intensity of Indian black tea; the latter adding an unexpected boyish twist. HUGO Woman’s heart is a compelling mix of heady femininity and masculine intrigue.

Base Notes
The base notes are a revelation: captive woods in which shimmering sandalwood laced with cedar, is warmed by voluptuously feminine amber. The resulting dry down is riveting: its sillage is exquisitely rich, creamy and potent, with a chic contemporary dryness.

The flacon design
The HUGO Woman flacon comprises a circle of transparent glass – sleek, with an air of minimalism - revealing a clear juice. A groove reaching around the bottle reveals a hidden scarlet ring, a discreet feminine touch, defining, yet low-key. It speaks to the individual with her own defiant style.

The Price List
HUGO Woman EDP 30ml                            RM157
HUGO Woman EDP 50ml                            RM226
HUGO Woman EDP 75ml                            RM289
HUGO Woman Shower Gel 200ml           RM105
HUGO Woman Body Lotion 200ml          RM115
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HUGO MAN

The HUGO man refuses to be typecast. A true original, he believes that rules are made to be challenged, moulds to be broken and personal potential should be explored to the max. The fragrance HUGO by HUGO BOSS – hailed by perfumers as a great modern classic since its debut a decade ago - is the clean, simple choice for this next generation male, today’s non-conformist “Freethinker”.

For the HUGO man, life is an adventure full of opportunities and challenges for him to meet head-on, in his own, confident and inimitable way. The fragrance itself - a fresh, clean combination of fruits, herbs and aromatic pine – is as distinctive as the man who wears it.


HUGO The Fragrance

Top Notes
The HUGO fragrance opens with a fresh burst of fruit and vibrant green top notes, awakening the senses. Green apple combines beautifully with bergamot, cedar leaves, basil and thyme - pure, refreshing and very much alive.

Heart Notes
Here, the aromatic core of the fragrance is revealed. A distinctive blend of lavender, geranium, sage and clove notes reveal the clean, aromatic heart of the fragrance. This naturally fresh yet completely individual mix is key in making the HUGO fragrance the modern classic it is.

Base Notes (dry-down)
The base of the fragrance evokes the pine forest by the sea that originally inspired the fragrance: the woody dry down is provided by a combination of sandalwood, vetiver, cedar wood and oak moss. Fir balsam gives HUGO its much-coveted, characteristic piny scent.

HUGO The Bottle. The Package.

Like the fragrance within, the very original HUGO bottle has also become a modern classic.  Non-conforming to traditional fragrance bottles, the solid glass bottle with silver screw top is fashioned like an army hip flask, but with a twist.

The Price List
HUGO Man EDT 125ml    RM296

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