AN
INTRODUCTION TO FREJA BEHA ERICHSEN AND TO ADRIEN SAHORES
Together they
are trailblazers, in charge of their own destinies and experiences;
self-assured, individual
and full of original character.
MEET FREJA BEHA ERICHSEN
Known for her unique and captivating beauty, Freja
Beha Erichsen has a femininity that carries a subtle boyish twist, much like
the HUGO Woman fragrance. With an edgy
yet fresh spirit, she is frequently hailed as the ‘Queen of Cool’, a description
first voiced by New York magazine. Today, Freja is one of today’s most
celebrated female models, appearing in the world’s best campaigns and runway
shows, including HUGO BOSS, and with Vogue citing her as one of its top models
of the 2000s.
A Danish native now
living in New York, Freja has a unique and original style, self-expressed in
tattooed personal odes and words including ‘float’ and ‘serendipity is life’,
and in her love of travel and music – Freja is also a talented musician who
plays the drums, guitar and piano.
Freja’s life philosophy? “Embrace
life and not be afraid to do things outside of your comfort zone; just jump
into things!”
MEET ADRIEN SAHORES
One of the top male models of the moment, Adrien
Sahores is unmistakeably charismatic, cool and original, just like the HUGO Man
fragrance. With an infectious zest for
life and spirit, he perfectly embodies the sentiment of the fragrance.
A Parisian, he is also fluent in English and
Italian – Adrien lived in Italy for a number of years as a child. He describes travel and the experiencing of
life around the world as something that fascinates him and as one of the opportunities
he relishes as a model. In downtime, he
cites football as a passion, even describing it, tongue in cheek, as his
fall-back career.
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HUGO Woman
Your
fragrance, your way
The new
fragrance by HUGO
This spring HUGO introduces a new fragrance for women who live the HUGO
attitude: passionate, bold and always at the forefront of a new, empowered
generation that does things in its way and lives up to the motto ‘invent
yourself’.
The HUGO Woman
The HUGO
Woman is a trailblazer, who leads rather than follows, with a passion for the
extraordinary in everything she pursues.
Inventive
to the core, her dynamism inspires those around her. Here is a woman who seizes
life, embracing all it has to offer. Originality is everything; surprise all.
She is a pioneer: unique
in her character, in her style, and in the scent that spurs her to live life on
her own terms. Others aspire to be her. She sets the mold.
Her
perfume is the mark she makes on the world. She demands that it drives her
curiosity and captures her imagination. For this most individual of
individuals, this can only mean the HUGO Woman fragrance – a scented innovation
that allows her to wear it her way.
The fragrance
HUGO
Woman is a fruity, floral fragrance with an unconventional, boyish twist, combining unexpected naturals and
pioneering molecules.
The scent
creates a contrast of tones and sensations, fusing traditionally feminine and
unexpected masculine notes to redefine the conventions of female fragrances to
reflect HUGO’s minimalist glamour.
Top Notes
Ripe boysenberry and sparkling Italian mandarin are offset by the
herbaceous mountain freshness of Himalayan red grass. The scent’s opening
speaks of uplift, adventure and the lure of the fresh experience.
Middle Notes
Jasmine sambac and plush, darkly fruity black plum meet the enigmatic
elegance of iris and the spicy, smoky intensity of Indian black tea; the latter
adding an unexpected boyish twist. HUGO Woman’s heart is a compelling mix of
heady femininity and masculine intrigue.
Base Notes
The base notes are a revelation: captive woods in which shimmering
sandalwood laced with cedar, is warmed by voluptuously feminine amber. The
resulting dry down is riveting: its sillage is exquisitely rich, creamy and
potent, with a chic contemporary dryness.
The flacon design
The
HUGO Woman flacon comprises a circle of transparent glass – sleek, with an air
of minimalism - revealing a clear juice. A groove reaching around the bottle
reveals a hidden scarlet ring, a discreet feminine touch, defining, yet low-key.
It speaks to the individual with her own defiant style.
The Price List
HUGO Woman EDP 30ml RM157
HUGO Woman EDP 50ml RM226
HUGO Woman EDP 75ml RM289
HUGO Woman Shower Gel 200ml RM105
HUGO Woman Body Lotion 200ml RM115
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HUGO MAN
The HUGO man refuses to be typecast. A true original, he
believes that rules are made to be challenged, moulds to be broken and personal
potential should be explored to the max. The fragrance HUGO by HUGO BOSS –
hailed by perfumers as a great modern classic since its debut a decade ago - is
the clean, simple choice for this next generation male, today’s non-conformist
“Freethinker”.
For the HUGO man, life is an adventure full of
opportunities and challenges for him to meet head-on, in his own, confident and
inimitable way. The fragrance itself - a fresh, clean combination of fruits,
herbs and aromatic pine – is as distinctive as the man who wears it.
HUGO The
Fragrance
Top Notes
The HUGO fragrance opens with a fresh burst of fruit
and vibrant green top notes, awakening the senses. Green apple combines
beautifully with bergamot, cedar leaves, basil and thyme - pure, refreshing and
very much alive.
Heart Notes
Here, the aromatic core of the fragrance is revealed.
A distinctive blend of lavender, geranium, sage and clove notes reveal the
clean, aromatic heart of the fragrance. This naturally fresh yet completely
individual mix is key in making the HUGO fragrance the modern classic it is.
Base Notes (dry-down)
The base of the fragrance evokes the pine forest by
the sea that originally inspired the fragrance: the woody dry down is provided
by a combination of sandalwood, vetiver, cedar wood and oak moss. Fir balsam
gives HUGO its much-coveted, characteristic piny scent.
HUGO The Bottle.
The Package.
Like the fragrance within, the very original HUGO bottle has also
become a modern classic. Non-conforming to traditional fragrance
bottles, the solid glass bottle with silver screw top is fashioned like an army
hip flask, but with a twist.
The Price List
HUGO Man EDT 125ml RM296
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