Thursday, December 04, 2014

Gillette Mach3 "Close Shave. Zero Redness" Challenge

Fahrin Ahmad’s first shave in public!
Gillette launched “Close Shave. ZERO Redness” Challenge
Petaling Jaya, 27th November 2014 – Post shaving redness is a common problem and typically, few make a fuss. Despite the high number of men experiencing redness, the majority claim to be satisfied with their current shaving regime. This suggests that both men and their partners live with the misconception that redness is an unavoidable consequence of a close shave.

Today, Gillette called for men to stand up to post shave redness and challenged men to say NO to shaving redness by using a razor that is tried and tested for ZERO REDNESS. To support this claim, Gillette is offering a MONEY BACK GUARANTEE for any customer who is not satisfied with the performance of the Gillette MACH3 product!

The Gillette “Close Shave. Zero Redness” Challenge launched today, was to educate men that redness is not an inevitable consequence of a close shave and can be avoided by using the right razors.

In an online global survey conducted by Gillette across 14 countries, it was found that shaving redness leaves a significant number of men feeling less confident and impacts the way they communicate and interact with those closest to them.

Having been at the technological forefront of shaving for generations, Gillette knows that post shave redness is not an everyday shaving inevitability. Redness on the face is typically the result of skin irritation from a poor shave, and the quality of a shave depends on the quality of a razor’s blades.

Gillette “Close Shave. Zero Redness” Challenge Launch Event
The star-studded launch of the “Close Shave. Zero Redness” Challenge was presented by Gillette and supported by Guardian Malaysia.

Ean, radio announcer of hitzfm hosted the event with guests Fahrin Ahmad and Fizz Fairuz, popular Malaysian actors, who gamely participated in the Challenge live on-stage, much to the delight of the audience. Both Fahrin and Fizz were required to shave one side of their face with a Gillette disposable razor and the other side, with the Gillette MACH3 razor.

After a live shaving demo, both Fahrin and Fizz agreed that with the disposable razor, they had to shave several times at the same spot and could feel irritation and tightness on their skin immediately. But with the Gillette MACH3, shaving was effortless.

Fahrin added: “The Gillette MACH3 gave me a much closer shave and my skin felt very smooth and with no irritation at all!”

Present at the launch was Encik Zulhaimi Abdul Hamid, Communications Leader, P&G Malaysia & Singapore, and Ms Tor Woan Ni, Concourse Manager for Guardian Malaysia.

Gillette MACH3
The blades of Gillette MACH3 are developed to reduce pressure on the skin and result in a clean, close shave in a single stroke, reducing the cause of shaving irritation and redness. Gillette MACH3 razor combines shaving technologies that work together as a manual system to deliver a close, comfortable shave. 

Gillette MACH3 Standard is an advanced razor that provides a closer shave, and guarantees zero redness. Tried and tested, its nano thin blades are progressively aligned to extend gradually closer to the hair, resulting in a close shave in a single stroke. The blades are individually spring mounted to automatically adjust to different levels of shaving pressure and skin types. A front-pivoting head ensures the razor moves fluidly over the face. All of these functions help reduce the pressure of the blades on the skin; guaranteeing a close and more comfortable shave with zero redness.

Gillette MACH3 Turbo shaving system adds significant performance enhancements to MACH3’s breakthrough technologies. Advanced Anti-Friction blades reduce the cutting force needed to slice through hair. An ultra-soft protective skin guard with thinner microfins engages beard hair and stretches the skin more effectively. The result is the closest and most comfortable shave with less irritation, even when shaving against the grain.

Gillette MACH3 Sensitive is an advanced razor designed for men who want a close shave with more comfort – great performance even on sensitive skin. This razor combines Gillette’s best triple blade technology with an enhanced lubrastrip that has a touch of Aloe Vera to release more lubrication with every stroke and help the blades glide easily with more comfort even on the most sensitive areas of the face.

For more information on the Gillette “Zero Redness” Challenge and terms and conditions of the Money Back Guarantee, please visit or
call 1 800 883 957.

Pricing as follows:
Gillette MACH3 Standard
Gillette MACH3 Turbo
Gillette MACH3 Sensitive

ps - if you read until this far, I have a surprise contest for you tomorrow ;-) Stay tuned!

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