Sony Cyber-shot DSC-RX100 Launched In Malaysia

"Power In Your Pocket" - the all new Sony Cyber-shot DSC-RX100 envisioned the camera to be both small and powerful. I attended the product launch last week and was given a hands-on chance to play around with this new model.

Some of the bloggers in attendance

The camera boost just too many features into a small package that could very possibly make post-processing via PC/Mac software redundant. As this blog entry will not be about the technical specification but more of a layman-ease-of-use, you can peruse the full list of the features here. The Cyber-shot DSC-RX100 is retailing at RM2499 at authorised reseller and at Sony stores nationwide.

Can See, Can Touch, Can bring home - just buy them from Sony!

Sony Malaysia has prepared a few items in vivid color for those in attendance to capture with the  Cyber-shot DSC-RX100 . For myself, those images will be too easy to be captured and will not show the full potential of the camera in the "assisted" lighting. Here is a sample taken using my dSLR. 

50mm on f1.8

Instead, why not take something "darker" as the  Cyber-shot DSC-RX100  has the ability and claims to have very good sensitivities in the darkness? Looking around, i spotted a light on the ceiling. Decided to take it in monochrome for the effect and see how the dSLR and the  Cyber-shot DSC-RX100  would produce.
First up is the image captured by the dSLR.

Nothing special, just testing it out.

Here it is on Sony  Cyber-shot DSC-RX100 .

Showed more details?

Comparing the EXIF data from both the camera (so much for NOT wanting to be technical), the automatic setting of the  Cyber-shot DSC-RX100  has bumped up the ISO to 800 at F1.8 with exposure time of 1/80s and 28mm equivalent (to 35mm).

Sony  Cyber-shot DSC-RX100 Exif

dSLR Exif

The dSLR exif shows that it was taken at F2 at ISO200 and at 1/30s. Notably, we can't compare these two images together. Which was why i find technicality (on specification) with photography to be non-sensical from an amateur point of view ;-)
So, what's my point here exactly?
With Sony  Cyber-shot DSC-RX100, there is no point for you to lug around a heavy dSLR to capture images unless your profession requires you to produce billboard sized images. 

Make. Believe.

In conjunction with the launch of  Cyber-shot DSC-RX100 , Sony Malaysia is holding a competition for bloggers to win a spanking new (what else?)  Cyber-shot DSC-RX100 . All the blogger need to do is to write a blog of at least 500 words entry using the theme "Power In Your Pocket", submit it between August 1 and September 2, 2012. So, how do i envision it? Remember that i wanted to sell all my camera gears here?
How about letting me win this  Cyber-shot DSC-RX100  so i don't need to try hiding the bulky dSLR under my jacket?

This is NOT Power in your pocket.

In conjunction with this competition, I've lived by Sony's corporate slogan of Make. Believe. I MAKE myself one Sony Cyber-shot DSC-RX100. I BELIEVE that it is real. I put it in my POCKET to feel the POWER. Here is my personal interpretation of Sony Cyber-shot DSC-RX100 : Power In Your Pocket

Sony Cyber-shot DSC-RX100 : Power In Your Pocket

Let me win it, so it literally goes into my pocket. Thank you Sony Malaysia!